Web site promotion and marketing

how to attract the right visitors to your web site

It could be said that building the web site is the easy part, relative to the challenge of getting the right visitors that is. Unfortunately, the saying 'build it and they will come' does not apply to web sites. Sadly, it is common for those who don't know this to build a web site and then be disappointed when no-one turns up.

The most important factor in attracting visitors is not what you do after the site is built but how the site is designed in the first place. The content and structure of your site must be optimised for your topic. There are some hard and fast rules about how this is done but search engines keep their search algorithms mostly secret and tend to change them on a regular basis. Therefore search engine optimisation (SEO) is an art rather than a science. There are specialist SEO companies who will review your site but beware of those who claim to get you guaranteed rankings in free search engines.

Many SEO companies use dubious techniques such as doorway pages and keyword spamming. These may yield unbelievably good results in the short term but may get your site permanently banned fom search engines. They may also add your web site name to 'link farms' - pages full of other links to sites. These pages usually attract high volumes of the wrong sort of visitors, and linking to these 'bad neighbourhoods' can get your website banned.

Architectura practises professional and ethical search engine optimisation. Firstly, we build all sites with excellent search engine rankings in mind. Secondly, we promote all sites using the latest industry standard methods that bring sustainable search engine listings and a steady stream of the right sort of visitors.

Please contact us if you have any queries about optimising your web site for search engines or any other marketing query.

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