Specialists in providing internet services for small businesses
Online Advertising: Promote your business online!
If you need to attract higher volumes of relevant visitors to your site then we can help. We help businesses promote their products and services online through:
- Search Engine Optimisation
- Pay Per Click advertising
We take a comprehensive approach with our clients sites - examining not only how visitors find a site, but what they do when they visit it.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the application of various techniques to websites in an attempt to improve the ranking of a website in search engines. SEO services we offer include:
- analysing the design, structure, and content of websites in order to assess the current level of optimisation.
- advising where potential improvements may be made.
- troubleshooting ranking problems.
- implementing those changes where required.
Pay Per Click (PPC) advertising
PPC advertising is a very cost effective, efficient way of promoting your business to those who are searching for the products and services you sell.
Key benefits of PPC include:
- Flexibility - start, amend, or stop advertising in near real-time. No minimum contract. Budgeting - specify daily budgets to prevent overspend.
- Precision - define exactly which search terms your adverts appear against, geographical areas to limit where your ads are shown.
- Transparency - view regular reports detailing visitor numbers, conversion statistics, and costs.
We specialise in using Google AdWords, which is the market leader in this area, to provide PPC advertising for our clients. Our services are comprised of:
- Campaign creation: analyse your requirements, define keywords, write ad copy and set up the campaign. Also, suggest improvements to your website to improve adwords effectiveness.
- Monitoring: monitor campaign performance, test advert variations in order to improve conversions, add new keywords.
- Reporting: providing you with regular emailed reports giving you in-depth information about your campaign.
Who have we helped?
We have assisted clients in healthcare, manufacturing, photography, and entertainment sectors by setting up and managing their online advertising. Two-thirds of our clients rely on PPC campaigns managed by Architectura to bring in the majority of their new enquiries. For previous clients we have:
- boosted enquiries by 100% within one month
- structured campaigns to attract specific types of enquiry
- set up advertising campaigns to run in particular geographic areas
We have a successful track record of promoting business online. To find out how our experience can benefit your business please contact us.
Our Services
Website design
Professional site designs that clearly convey your key messages without confusing gimmicks are our speciality. All of our sites are individually designed for each client. We work closely with our clients to define requirements, come up with a design that will achieve your objectives, and build a successful website that will drive your online business.
Online advertising campaign management
Pay Per Click (PPC) advertising is the most effective way to generate new business quickly. We are experts in setting up and managing Google AdWords campaigns and have a proven track record of success for small businesses and professionals. Our experience in this field includes managing campaigns for clients offering services as diverse as healthcare, photography, and dance tutoring.
Website updates and upgrades
If your website is in need of bringing up to date, needs new material adding, or even a total redesign then contact us. We'd be pleased to explain how we could assist.
Hosting, domain and email services
We offer reliable UK based website hosting and email services with 24x7 first class support included. In addition, we also purchase, configure and manage domain names on behalf of many of our clients.